Qualitative Research delivers insights about your “target market” problems or helps to obtain ideas or hypotheses for quantitative research. Qualitative Research is used to find trends in thought and opinions, and go deeper into the problem.
Qualitative Research Services:
Single Interviews Participant Observations
Quantitative Research is used to measure the impact of a problem by way generating numeric data or data that can be converted into useable statistics. It is used to quantify for example: attitudes, opinions, behaviors, and simplify results from a large sample population.
Quantitative Data Services & Surveys:
Online & Mobile